Marketing and technology for SMEs

Digital marketing, AI and technology for your business

New EU warranty label: what changes in your online store from now on

From September 27, 2026, it is mandatory for every store – online or physical – to display a harmonized EU notice on the legal guarantee of the products, with a QR code for additional information. If you sell online, this directly affects your product sheets: it is not just a poster for the...

Digital Marketing Technology

29 Sept 2026

The One-Field Bug That Exposed Thousands of AI-Built Apps (The Lovable Case)

How a permissions flaw (BOLA) in Lovable exposed thousands of AI-built projects, and what to learn from it if you use vibe coding.

Automating with AI

28 Sept 2026

How to know if your website has been hacked (signs that almost no one looks at)

The image of the hacked website with a skull on the screen is cinema. In reality, an attacker who manages to enter your WordPress wants just the opposite: that you don't find out. The longer it goes undetected, the more spam it places, the more mail it sends from your server, and the more data it collects. That's why real hacks...

Digital Marketing Technology

26 Sept 2026

A Product Page That Sells: What It Needs (and What It Doesn’t) to Convert

What a product page actually needs to convert, and what it doesn't. A practical guide for small online stores.

Digital Marketing

25 Sept 2026

Card Testing Fraud in Online Stores: How to Spot It and What to Do

What card testing fraud is, how to recognise it in your online store, and what to do if you spot it. Real warning signs and prevention.

Digital Marketing

24 Sept 2026

Automating Lead Follow-Up: From Form Submission to Customer Without Losing Anyone

How to automate lead follow-up with a CRM so no contact goes unanswered or unfollowed. A practical guide for small businesses.

Automating with AI

23 Sept 2026

What to check in your WooCommerce before the Christmas campaign

If you have an online store, a good part of the year is spent between November and January. Black Friday, Christmas and sales concentrate a huge part of the turnover in a few weeks. And it is just when there is the worst time to discover that something is not working. October is the month to review. There is still room to fix without…

Digital Marketing Technology

22 Sept 2026

YouTube Is the World’s Second Most Used Search Engine (And Your Business Isn’t There)

YouTube is the world's second most used search engine, ahead of any social network. Why your business should have a presence there, with real data.

Digital Marketing

19 Sept 2026

Updated WordPress does not mean secure WordPress

“I have WordPress updated, so I'm safe.” It is the most widespread belief and the most dangerous, because it generates a tranquility that is not justified. Updating is necessary, but it is not enough. Let's see what it really covers and what is left out. What does updating solve? Let's start with the good, which is a lot. Maintain WordPress,…

Digital Marketing Technology

18 Sept 2026

Your Instagram and TikTok Videos Expire in 48 Hours: What to Do About It

Instagram and TikTok content disappears within 48 hours. Why moving it to YouTube gives it a second life that keeps bringing views years later.

Digital Marketing

17 Sept 2026

How Many Sales You Lose by Not Centralising WhatsApp, Instagram and Facebook

Slow WhatsApp replies carry a real cost that never shows up in any report. Why centralising your support channels stops you losing customers.

Digital Marketing

16 Sept 2026

What Chatwoot Is, and Why Small Businesses Use It to Manage WhatsApp and Social Media

WhatsApp, Instagram and Facebook in a single inbox. What Chatwoot is, how it works, and why more small businesses centralise support this way.

Digital Marketing

15 Sept 2026

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