Marketing and technology for SMEs | Nooria Marketing - Portal de Cliente

40 Articles

Digital Marketing ×

What AI services an SME really needs (and which ones are just marketing)

An SME usually does not need “artificial intelligence” in general, but rather specific solutions for specific problems: answering WhatsApp after hours, capturing and following up on potential clients, generating quotes faster, or filtering repetitive calls and emails. The most common mistake is to hire “AI” as a generic concept without knowing what specific task it is supposed to…

Digital Marketing Technology

14 Oct 2026

How to choose a digital marketing company for your SME (without them selling you smoke)

Choosing a digital marketing company for your SME boils down to checking three things before signing anything: if they show you real and verifiable results from clients similar to yours, if they explain with numbers what their work translates into (not just “visibility” or “engagement”), and if the contract lets you leave without…

Digital Marketing Technology

13 Oct 2026

What is a virtual assistant with AI and what it can really do for your SME

A virtual assistant with AI is a program that answers questions, schedules appointments or filters orders via WhatsApp, web or telephone using artificial intelligence, without a person having to be behind each message. For an SME, this translates into something very concrete: repeated questions answered instantly, at any time, without…

Digital Marketing Technology

12 Oct 2026

How much does web development cost for an SME (and what should you demand for that price)

Web development for an SME in Spain usually costs between €800 and €4,000 for a corporate or service website, and between €2,000 and €8,000 for an online store, depending on the number of pages, whether it is integrated with a CRM or payment gateway, and whether the design is an adapted template or a…

Digital Marketing Technology

9 Oct 2026

You have data, but are you actually using it?

You have Google Analytics installed. You have a CRM with each client and each registered sale. If you sell online, you have a WooCommerce panel full of graphics. And yet, when someone asks you “what product is working best for you this month?” or “where does your buying traffic really come from?”, the answer is an awkward silence…

Digital Marketing Technology

8 Oct 2026

Your store loses sales at checkout and you don't see it

You log into your WooCommerce dashboard, look at the sales report for the month, and everything seems to be going reasonably well. The problem is that this report only shows you part of the reality: the orders that were completed. It doesn't show you the customers who reached the cart, put the product in, and…

Digital Marketing Technology

6 Oct 2026

Black Friday: prepare your store for peak traffic

Black Friday is coming. You have prepared the offers, you have invested in advertising, you have notified your mailing list. Enter the traffic peak that you have been looking for for weeks. And the store falls. It is the worst possible scenario because the cost is not only the lost sale: it is having paid to bring those people. Come on …

Digital Marketing Technology

4 Oct 2026

SEO with AI: what works and what is pure smoke

If you have a business and for a few months you have been receiving messages from “SEO experts with AI” promising that they will put you first on Google in two weeks, you are not the only one. Right now anyone with a ChatGPT subscription and a LinkedIn template calls themselves an “SEO with…” consultant.

Digital Marketing Technology

2 Oct 2026

What is an autonomous AI agent (and how is it different from a chatbot or automation)

An autonomous AI agent doesn't execute a single fixed step like a traditional automation — it chains together multiple tasks and decides on its own what to do next based on the outcome of each one. The difference with a chatbot or a simple automation is not one of degree, it is one of type: a chatbot responds, an automation...

Digital Marketing Technology

1 Oct 2026

Web maintenance: what it really includes and what they are overcharging you

“Web maintenance” is one of those terms that each provider understands in its own way. And since the client usually does not know what should be included, it is easy to end up paying for something that is not done or, conversely, thinking that something is covered when it is not. Let's make it clear: what tasks make up maintenance of...

Digital Marketing Technology

30 Sept 2026

The numbers you should look at in your Analytics (and those you shouldn't)

You have had Google Analytics installed for months. Maybe for years. You put it in because “you have to have it” and it's still there, collecting data that no one sees. Or worse: you open it from time to time, see a screen full of graphs, percentages and acronyms that you don't recognize, and you close it without getting anything clear. Yeah …

Digital Marketing Technology

29 Sept 2026

New EU warranty label: what changes in your online store from now on

From September 27, 2026, it is mandatory for every store – online or physical – to display a harmonized EU notice on the legal guarantee of the products, with a QR code for additional information. If you sell online, this directly affects your product sheets: it is not just a poster for the...

Digital Marketing Technology

29 Sept 2026

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